Imperative PR.
Death Metal PR.

Welcome to Imperative PR – promoters of the very best death metal in the world for nearly ten years. At Imperative PR we give PR support to some of the most renowned labels in death metal, along with a host of brutal independent artists. If you are looking for PR that understands the death metal genre, in all its varied forms and can get your music reported on, reviewed and played by all the right magazines, webzines, radio stations and podcasts then you’ve come to the right place.

“My experience with Chris and Paul at Imperative PR has been incredible! They are knowledgeable, courteous, professional and very meticulous on every detail of a promotional campaign. They are extremely prompt with communicating and keep me posted daily on any news, reviews and possible interviews. Imperative PR has a widespread network in the metal community and gets the well deserved exposure for the bands that they promote, I'm very thankful for their outstanding service."
– Steve Green, Comatose Music.

Why choose Imperative PR?

The PR service your music deserves...

Over the last decade Imperative PR have handled hundreds of promotional campaigns for bands from across the extreme metal spectrum; demonstrating an affinity for and understanding of the most challenging music around. With albums, singles, EPs, videos, events and more, IPR have delivered successful campaigns time and again. Our work does justice to your work.

The biggest death metal labels...

Imperative PR are the exclusive providers of global PR support for all Comatose Music artists – and have run successful campaigns for the likes of Kraanium, NecroticGoreBeast, Internal Bleeding, Aborted Fetus, Architectural Genocide and many, many more. IPR have also run numerous campaigns for other top death metal labels such as Gore House Productions, Pulverised, Brute Productions, Unmatched Brutality, Brutal Mind, Vile Tapes Records, Rottweiler Records, Stillbirth Records and Fat Tub Of Lard Records.

Campaigns unique to every artist...

Imperative PR go beyond simply supplying the media with dry facts about every band we work with. All the campaign materials we create are carefully curated to capture the atmosphere of each release, the feeling that the music conveys and the path a reviewer can expect to be taken down. The statement that a band are trying to make with their lyrics and cover art, as well as their riffs and rhythms, is a vital part of the promotional materials we create. Professionally presented, written and designed to the highest standards, an Imperative PR campaign gets bands noticed.

Death metal does not all sound the same...

At Imperative PR we understand what death metal is, just how broad the spectrum of styles and sounds is that sits under that banner. We have run successful campaigns for bands that play death metal, brutal death metal, slam death, melodic death metal, death/doom, technical death metal, goregrind, deathcore, grindcore, death/thrash metal, industrial/death metal, progressive death metal, death/black metal...and every combination of the above you can imagine. Whatever your chosen method of execution – Imperative PR can support you.

Empowering Independence

Imperative PR have also been delighted to work with an array of fiercely independent bands from across the death metal spectrum, including In-Defilade (ex-Nile), Anakim, Deliberate Miscarriage, Monumentomb and Deadspawn. Imperative PR recognise and respect the fact that not all bands have label support, but with our backing independent bands can still make a powerful impact on the scene and get their music heard. An Imperative PR campaign levels the playing field and allows independent artists to compete with name label releases.

Top Metal Media Outlets

Imperative PR campaigns hit all levels of the global metal media. We cover all the hard working webzines and supportive blogs, the numerous radio shows and podcasts, including major online names like No Clean Singing, Brutalism, Distorted Sound Magazine, Ave Noctum, Brave Words and Metal Temple – but the artists we work with are also featured in some of the biggest name print magazines around, including, Metal Hammer, Zero Tolerance Magazine, Powerplay Rock & Metal Magazine, Kerrang, Legacy, Rock Hard and Scream Magazine.

The promotional delivery platform we use is recognised across the music industry and trusted by major record labels for the promotion of their high profile releases. All releases are individually watermarked for security and to help us identify anyone who might seek to spread your music without permission, and pursue suitable courses of action.